Retail Analytics

Retail Analytics Market Size, Share, Analysis – by Application (Merchandising Analysis, Customer Analysis, Performance Analysis), Business Function (Finance, Sales, Marketing, Supply Chain and Store Operations), Component, End-User, Region & Forecast to 2024

The global retail analytics market is expected to grow from $ +6 billion in 2019 to $ +10 billion in 2024, at a composite annual growth rate (CAGR) of +21%. Retail analytics has gained huge market traction worldwide because of its ability to analyze huge amounts of data flooding the retail industry. Today’s retail environment is more competitive than it was a few years ago. Retailers are struggling to stay ahead of the competition. As customer preferences increased and the demand for one-click solutions increased, most retailers began to think of new ways to meet their customers’ needs. As a result, retail analytics have begun to attract great attention between retailers to provide actionable insights from customer data. The analysis is integrated into all aspects of retail space. Whether commodity analysis or customer care, retail analytics provided a proven solution for all retailers. The rapid growth of online retail has made it a necessity to leverage the huge amount of data generated by all online clicks to strategize promotional activities and trade promotions

Retail Analysis Market Dynamics

Driver

  • Increased Internet penetration
  • Advances in technologies like machine learning, AI and augmented reality
  • Increasing use of data-intensive platforms and rapid adoption of social media

Restraints

  • Lack of skilled personnel
  • High initial installation cost

Opportunities

  • The emergence of cloud-based analytics
  • Increasing vendor propensity to integrate store and digital operations

Challenges

  • The complexity of data collection and integration in omnichannel e-commerce streams
  • Rapidly changing consumer preferences

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Key Market Segments:

Key Market players:

1010data (US), Angoss Software (Canada), BRIDGEi2i (India), Capillary Technologies (Singapore), Diaspark (US), FLIR Systems (US), Fujitsu (Japan), GainInsights Solutions (India), Happiest Minds (India), Information Builders (US), IntelliVision (US), IBM (US), LoyaltyOne (Canada), Manthan Software Services (India), Microsoft (US), MicroStrategy (US), Oracle (US), QBurst (India), Qlik Technologies (US), RetailNext (US), SAP (Germany), SAS Institute (US), Trax (Singapore), Visual BI Solutions (US),and Zebra Technologies (US).

By Application:

  • Merchandising Analysis
  • Pricing Analysis
  • Customer Management
  • Performance Analysis
  • Yield Analysis
  • Inventory Analysis
  • Others (order management, transportation management, assortment and cluster planning, and real-estate planning)

By Business Function:

  • Finance
  • Sales
  • Marketing
  • Supply Chain
  • Store Operation

By Component:

  • Software
  • Services
    • Professional Services
      • Implementation and Consulting Services
      • Training and Support
    • Managed Services

By Deployment Model:

  • On-premises
  • On-demand

By Organization Size:

  • SMEs
  • Large Enterprises

By End-User:

  • Online
  • Offline

By Region:

  • North America
  • Europe
  • MEA
  • APAC
  • Latin America

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  • This report provides an accurate analysis of changing competitive dynamics
  • It provides a future outlook for various factors driving or restraining the market growth.
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Table of Content:

Chapter 1 Global Retail Analytics Market Overview

Chapter 2 Global Economic Impact on Retail Analytics Industry

Chapter 3 Global Retail Analytics Market Competition by Manufacturers

Chapter 4 Global Retail Analytics Production, Revenue (Value) by Region

Chapter 5 Global Retail Analytics Supply (Production), Consumption, Export, Import by Regions

Chapter 6 Global Retail Analytics Production, Revenue (Value), Price Trend by Type

Chapter 7 Global Retail Analytics Market Analysis by Application

Chapter 8 Retail Analytics Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

Chapter 12 Global Retail Analytics Market Forecast

Chapter 13 Appendix

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