HOME appliance giant Dyson has removed its entire automotive division, including its plan for an electric car plant in Singapore.
Founder James Dyson said the UK Company is closing the division due to a lack of commercial feasibility. Dyson had made its patents for its electric car public in May.
Though they have tried very hard throughout the development process, they simply could no longer see a way to make it commercially viable. In October 2018, the firm – best known for its vacuum cleaners – said it will manufacture its electric cars at a two-story facility in Singapore, targeting to roll out the first car in 2021. Subsequently, in January this year, Dyson made public it was moving its headquarters from the UK to Singapore.
Dyson’s choice not to pursue the electric vehicle business was taken at an early stage, the disruption to its operations and workforce in Singapore will be minimal. Singapore and Dyson have enjoyed a reliable partnership for more than 10 years.
Dyson will continue to expand in Singapore, the UK, and other global locations; it will also focus on manufacturing solid-state batteries and other technologies, such as sensing and vision systems and robotics, machine learning, as well as Artificial Intelligence.
The battery will benefit Dyson in a profound way and take him in exciting new directions. His investment appetite is undiminished and will continue to deepen its roots in both the UK and Singapore.
In May, it was reported that Dyson had begun to recruit talent for the plant. Dyson was looking for automotive design engineers, free trade agreement specialists, software engineers, and design engineers, among other roles as reflected by its LinkedIn profile. In all, there were more than 100 job listings put out.