Clickstream Analytics

Clickstream Analytics Market by Application (Click Path and Website Optimization, Customer Analysis, Basket Analysis and Personalization, Traffic Analysis), Type, Organization Size, Deployment Model, and Vertical – Global Forecast to 2024

The global clickstream analytics market is expected to grow from $ +950 million in 2019 to $ +1,760 million in 2024, with a compound annual growth rate (CAGR) of +18% from 2019 to 2024. It must be structured, unstructured or semi-structured. The company deploys clickstream analytics solutions to get more volume and variety of clickstream data sets. These datasets can provide actionable insights to your organization when properly managed using a clickstream analysis solution. These insights enable organizations to make quick decisions and deliver customer-centric solutions. In the last few years, web analytics has become a big deal in the technology environment. In addition, the cost-effectiveness and secure data security of clickstream analytics solutions have pushed the clickstream analytics market to the top of the market graph.

Click Stream Analysis Market Dynamics


  • Increasing E-Commerce Increases Unprecedented Consumer Data
  • Predictive analytics for companies rapidly adopting mobile technologies that offer multiple digital touchpoints


  • Data privacy laws and regulations
  • Open source clickstream analysis vendor presence


  • Multichannel marketing
  • New Trends in Predictive Marketing


  • Collect data and identify business requirements
  • Real-time clickstream data analysis

Increasing adoption of clickstream analytics in retail and e-commerce organizations will drive market growth

Clickstream analytics solutions have been deployed across a variety of industries, including retail and e-commerce. Media and entertainment; Communication and IT; Travel and hospitality; Banking, financial services and insurance (BFSI); Transportation and logistics; government; Energy and utilities; Others (manufacturing, medical and life sciences, and education). The retail and e-commerce category is expected to witness growth at the highest CAGR during the forecast period as e-commerce increases in all regions and the need for real-time data management arising from various e-commerce activities increases. In addition, clickstream analysis lets you predict demand for resources, supplies, inventory, and equipment through a user-friendly interface

Request the Sample Report Here:

Key Market Segments:

Key Market players:

Nokia Corporation (Finland), AGT International (Switzerland), NEC Corporation (Japan), Walk base (Finland), Spigit, Inc. (U.S.), Wave store (U.K.), Savannah Simulations AG (Switzerland), Crowd ANALYTIX, Inc. (U.S.), Securion Systems (Ireland), Crowd Dynamics (U.K.), and Sight corp (The Netherlands)

By type

  • Software
  • Services

By service

  • Managed services
  • Professional services
    • Consulting services
    • Deployment and integration
    • Support and maintenance

By application

  • Click path optimization
  • Website/application optimization
  • Customer analysis
  • Basket analysis and personalization
  • Traffic analysis
  • Others

By organization size

  • Small and medium-sized enterprises
  • Large enterprises

By deployment model

  • On-premises
  • On-demand

By industry vertical

  • Banking, Financial Services, and Insurance (BFSI)
  • Telecommunications and IT
  • Travel and hospitality
  • Retail and eCommerce
  • Government
  • Energy and utilities
  • Media and entertainment
  • Transportation and logistics
  • Others

By region

  • North America
  • Europe
  • APAC
  • Latin America
  • MEA

Speak to our analyst for a discussion on the above findings, and ask for a discount on the report:

Report Customization and Benefits: This report can be customized to meet the desired requirements. Please connect with our analyst, who will ensure that you get a report that suits your needs.

Table of Content:

Chapter 1 Global Clickstream Analytics Market Overview

Chapter 2 Global Economic Impact on Clickstream Analytics Industry

Chapter 3 Global Clickstream Analytics Market Competition by Manufacturers

Chapter 4 Global Clickstream Analytics Production, Revenue (Value) by Region

Chapter 5 Global Clickstream Analytics Supply (Production), Consumption, Export, Import by Regions

Chapter 6 Global Clickstream Analytics Production, Revenue (Value), Price Trend by Type

Chapter 7 Global Clickstream Analytics Market Analysis by Application

Chapter 8 Clickstream Analytics Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

Chapter 12 Global Clickstream Analytics Market Forecast

Chapter 13 Appendix

About Us:

Market Research Inc is farsighted in its view and covers the massive ground in global research. Local or global, we keep a close check on both markets. Trends and concurrent assessments sometimes overlap and influence the other.  When we say market intelligence, we mean a deep and well-informed insight into your products, market, marketing, competitors, and customers. Market research companies are leading the way in nurturing global thought leadership. We help your product/service become the best they can with our informed approach.

Contact Us:

Author Kevin

US Address: 51 Yerba Buena Lane, Ground Suite,

Inner Sunset San Francisco, CA 94103, USA

Call Us: +1 (628) 225 1818