Crowd Analytics

Crowd Analytics Market by Component (Solution, Service), Application (Customer Management, Marketing Campaign Measurement, Market Forecasting, Pricing Analytics), Deployment Mode, Organization Size, Vertical, and Region – Global Forecast to 2024

The crowd analytics market size is expected to grow from $ +550 million in 2019 to $ +1,450 million by 2024, with an average annual growth rate (CAGR) of +28% over the forecast period. Crowd analysis is an analysis that is applied to data collected in relation to crowd movements and behavior in specific areas, such as retail stores, restaurants, or bus stops. Various means of collecting such data include data collected from IP (Internet Protocol) capable video cameras, sensors, mobile phone beacons, and service providers. This solution is very helpful in formulating strategies for service delivery, pricing, marketing, and site selection for your business, so your revenue generation is optimized.

Market dynamics


  • Increased security threats and the need for intelligent video systems
  • Increasing Need for BI Solutions
  • Increased spending on analytics tools and solutions


  • High upfront costs


  • Cloud-based crowd analysis
  • Smart urban development


  • Data Security and Privacy Issues

Global crowd analysis market due to the need for intelligent video system for enhanced security

Increased crime, terrorist attacks, and other security threats have raised concerns about the safety of critical facilities, commercial buildings, and the public in government and defense. Crowd analysis helps to proactively investigate suspects by analyzing actions and activities in government captured footage. Thus, the government can actively approach to combat domestic crime and terrorist attacks and reduce it to some extent each year. The capabilities of intelligent surveillance systems such as pattern recognition, incident detection, and face recognition allow end-users to receive early warning of potential risk and threat situations, allowing end-users to make advanced decisions to mitigate these situations.

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Key Market Segments:

Key Market players:

Nokia Corporation (Finland), AGT International (Switzerland), NEC Corporation (Japan), Walk base (Finland), Spigit, Inc. (U.S.), Wave store (U.K.), Savannah Simulations AG (Switzerland), Crowd ANALYTIX, Inc. (U.S.), Securion Systems (Ireland), Crowd Dynamics (U.K.), and Sight corp (The Netherlands)

By Component

  • Standalone solution
  • Services
    • By professional services
      • System integration
      • Training and education
      • Support and maintenance
      • Consulting
    • By managed services

By Application

  • Customer management
  • Marketing campaign measurement
  • Market forecasting
  • Pricing analytics
  • Revenue optimization
  • Incident response and alerting

By Deployment Mode

  • Cloud
  • On-premises

By Organization Size

  • Small and Medium Enterprises (SMEs)
  • Large enterprises

By Industry Vertical

  • Consumer Packaged Goods (CPG) and retail
  • Travel and tourism
  • Transportation
  • Media and entertainment
  • Public safety
  • Healthcare and life sciences
  • Banking, Financial Services and Insurance (BFSI)
  • Others

By Region

  • North America
  • Europe
  • Middle East and Africa (MEA)
  • Asia-Pacific (APAC)
  • Latin America

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The main goals of the study are:

  • Define, describe, and forecast the global crowd analytics market based on components (standalone solutions and services), applications, deployment modes, organization size, vertical, and geography
  • Providing detailed information on key factors affecting market growth (drivers, restraints, opportunities, and challenges)
  • Strategically analyze micro-markets for individual growth trends, future prospects, and contributions to the overall market
  • Analyze stakeholder market opportunities and detail market leaders’ competitive landscape
  • Market size forecasts for various market segments for North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
  • Strategically profile key players and comprehensively analyze growth strategies and core competencies
  • Track and analyze competitive developments such as partnerships and collaborations, mergers and acquisitions, R & D activities and new product launches in the crowd analytics market

Report Customization and Benefits: This report can be customized to meet the desired requirements. Please connect with our analyst, who will ensure that you get a report that suits your needs.

Table of Content:

Chapter 1 Global Crowd Analytics Market Overview

Chapter 2 Global Economic Impact on Crowd Analytics Industry

Chapter 3 Global Crowd Analytics Market Competition by Manufacturers

Chapter 4 Global Crowd Analytics Production, Revenue (Value) by Region

Chapter 5 Global Crowd Analytics Supply (Production), Consumption, Export, Import by Regions

Chapter 6 Global Crowd Analytics Production, Revenue (Value), Price Trend by Type

Chapter 7 Global Crowd Analytics Market Analysis by Application

Chapter 8 Crowd Analytics Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

Chapter 12 Global Crowd Analytics Market Forecast

Chapter 13 Appendix

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