[External reach in Korea] Audi VW Korea works hard to reestablish its top-tier position in the market.

Dec 04 2019 / By Shreyas Tanna

The two-year break in South Korea where Audi Volkswagen Group detained years of market control has been an example to rearrange its operating structure and reestablish determination for another dive in the future, as mentioned by a senior executive.

Audi VW Korea Group Supervising Director Rene Koneberg informed The Korea Herald that the corporation is back in the game to recover market control coming year, equipped with a huge variety of lineups and consumer services protected in line with the rebuilding of community trust.

The Korean support of the German car manufacturers sells 4 major automobile brands here which are Audi, VW, Lamborghini, and Bentley. The de facto managing organization of the 4 brands has been captivating the lead in regaining consumer trust subsequent to the emissions-cheating disgrace that resulted in sales postponement for 2 years.

Supported by its restoration movement, this year, Audi came back to the market with 5 new models: A3, A4, A5, A6, and Q7, rapidly converting into the No. 3 trader in September and October. VW traded around 3,000 units of the Arteon ever since its inauguration in May, while bringing back its most selling model “Tiguan” in October.

Bentley also released the V8 engine team with Bentayga, but Lamborghini succeeded to achieve the utmost yearly growth of around 1,200 percent.

Lamborghini is on the highest marks of success he stated, emphasizing the fact that the luxury brand got 130 orders for October, greater than the 100-mark of yearly sales. By December, it is directing sales of around 160 units, he stated.

I believe that we are back in the right direction, but for me, it is essential that we shape a complete product collection for the coming few years. We aim to be a primary distributor here.