Global Bra market was valued at US$ 18,315.7 million in 2018 and is expected to reach US$ 30,087.7 million by 2027, growing at an estimated CAGR of 5.7% over the forecast period. The rise in the number of market players across the globe coupled with changing consumer preferences is expected to drive the market. Increasing disposable income and rising number of working women in developing countries is attracting consumers to opt for multiple varieties of bra instead of traditional ones.
A key strategy adopted by players in the global bra market to outshine their rivals is constant product development along with expanding manufacturing capacity for satisfying consumer preferences. The competition among players are getting intensified due to the entry of several local players who are concentrating on strong marketing and promotional activities. They are focusing hard on product innovations coupled with technological advancements to steal a march over competitors. Regulating costs along with delivering quality bras is a key strategy of most businesses present in the global bra market.
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Profiling Key Players: – Coast Pad & Trim, Victorian Secrets, Curvy Kate, ADORE ME, and American Eagle Outfitters amongst others.
Key Findings of the Report:
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Bra Market Segmentation:-
- In terms of revenue, global bra market is expected to reach US$ 30,087.7 million by 2027 owing to large number of market participants and increasing investments in improving their product quality.
- Bra fabric segment held the largest market share in 2018 and is expected to grow at a CAGR of 6.2% over the forecast period due to increasing demand for different types of fabrics with respect to consumer needs.
- Geographically Europe held the largest market share in bra market in 2018. Asia Pacific region is expected to witness the highest CAGR over the forecast period due to increasing working population of women in the countries like India, China and many more.
- Some of the players operating in the bra market are Victoria's Secret, ADORE ME, HOUSE OF BARRE, JOCKEY and Karlee Smith amongst others.
- Padded Bra
- Non-Padded Bra
- Bra Cup Fabrics
- Bra Fabrics
- Brand Fabrics
- Lining Fabric
- Specialty Store
- Online Sale
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- North America
- Asia Pacific
- Middle East and Africa
- Latin America
Among the various products, growing demand for padded bras is expected to boost the global bra market. This is because wearing padded bra helps in maintaining breast's shape. Increasing popularity of padded bra and high standard of living also is advantageous to the market's expansion. Region wise, Asia Pacific is expected to account for a leading share in the global bra market in the coming years. This is attributed to rising use of different types of bras coupled with increasing number of manufacturers in the region.
Women belonging up upper middle and upper class are increasing their purchasing power, mainly owing to their ability to differentiate between various brands. There are several types of bras available in the market such as nursing bra, sports bra, adhesive/stick-on bra, and multi-way bra. Such bras provide support to the breasts and prevent the breast from sagging. Furthermore, rising demand for comfort, increasing need for better performance during sports activities, and growing number of sports enthusiast and athletes are fueling the demand for padded bras, which in turn is also boosting the global bra market.
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