In-app ads can generate more user engagement than mobile web ads. In addition, marketers can target effective audience targeting based on multiple attributes related to usage patterns, interests, age, and location. Higher clickthrough rates are a major contributor to demand for in-app ads. The rise of mobile applications is another driver of market growth.
The growing popularity of e-commerce websites and the rapid growth of online games are fueling market growth. As in-app advertising has grown in popularity, these factors have driven marketers to spend significantly on in-app advertising. In-app advertising is also an effective monetization strategy for mobile application developers. Application developers need to display ads in mobile applications.
In- App Advertising Market stood at US$ 66.78 Billion in 2018, and is Expected to reach US$ 472.64 Billion by 2027, growing at an estimated CAGR of 24.4% over the forecast period, Owing to the Prevalent and Increasing Use of Smartphone Apps for a Diverse Range of Activities, says Absolute Markets Insights.
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Some of the players operating in the In- App advertising market are AdGate Media LLC, AdGoji, Appness, Epom, Facebook, Go2mobi, Google, GOWIDE, Headwaydigital.com, InMobi, ironSource Kimia Group, MobAir, Mobile Dream Factory, MoPub, PubMatic, Inc., tab GmbH, and The Rubicon Project, Inc. amongst other.
In-app advertising has become a dynamic marketing channel for various companies and advertising agencies. One of the main advantages of in-app advertising is that companies can customize their ads more accurately based on customer requirements. In addition, market growth is favored by users' browsing habits, allowing advertisers to easily target users.
The detailed research study provides qualitative and quantitative analysis of In- App Advertising Market market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major In- App Advertising Market players and their regional and global presence and strategies. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa and Latin America.
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In-App Advertising Market
In- App Advertising Market By Ad Format
By Application Type
- Advertising Campaign Solutions
- Reporting and Analytics Solutions
- Monetization Solutions
In- App Advertising Market By Ad Type
- Retail and e-Commerce
- Entertainment (Films, series and music)
- News and Sports
- Travel and Hospitality
- Social Media
In- App Advertising Market By Region
- Standard Banner Ads
- Interstitial Ads
- Hyper-local Targeted Ads
- Native Ads
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- North America
- Rest of North America
- Nordic Countries
- Benelux Union
- The Netherlands
- Rest of Europe
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East and Africa
- Asia Pacific
- New Zealand
- South Korea
- Southeast Asia
- Rest of Southeast Asia
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
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