The mobile marketing platforms market stood at US$ 275.91 million in the year 2019, and is expected to reach US$ +568.92 million by 2027.
Mobile Marketing is a promotional activity that helps to connect advertisers to end users through push notifications and emails, among others, that are sent directly to customers. Surging use of smartphones to access online content coupled with growing trend of location-based mobile marketing is projected to drive the global Mobile Marketing Platforms market over the forecast period. Moreover, increasing number of social media platforms and users accessing popular multimedia content on the internet, such as videos, audio, and text, are anticipated to propel the market over the forecast period.
Top Key Players Covered in Mobile Marketing Platforms Market:
BRAZE, Adobe, Swrve, IBM Corporation, SAP SE, Oracle Corporation, SAP Institute Inc, Salesforce.com, Mobivity, Vibes, Localytics, Urban Airship, Leanplum, Pyze, IMImobile, MoEngage, Sailthru, SessionM, and TUNE
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North America, Europe, Asia Pacific, Middle East & Africa, and Latin America are labelled to be the most prominent regional markets. Among these, the overall market and is still rising continually. But, now it is also being anticipated that in the next few years, some other regions might take over and turn out to be the most promising regional markets. Mobile Marketing Platforms Market is also expected to witness a high rise in the global market in the near future owing to the presence of a large number of people, getting in to this market sector.
Highlighted key points of this market research report:
- This report provides pin-point analysis for changing competitive dynamics
- It provides a forward-looking perspective on different factors driving or restraining Mobile Marketing Platforms market growth
- It provides seven-years forecast assessed on the basis of how the market is predicted to grow
- It helps in understanding the key product segments and their future
- It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
- It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments
Researchers shed light on the latest advancements in technologies and some standard operating procedures which helps to enhance the performance of the Mobile Marketing Platforms market. Furthermore, it offers a detailed description of sales approaches and new online sales patterns. It offers an active assessment of global competitors across the world. Different case studies from various business experts or industry experts are also comprised in the report.
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Mobile Marketing Platforms Market Segmentation:
Market Segment by Type, covers:
Mobile Marketing Platforms Market Segment by Applications, can be divided into:
Mobile Marketing Platforms Market Segment by Vertical
- Multichannel Marketing Hubs (MMH)
- Purpose-built Mobile Marketing Platforms
Mobile Marketing Platforms Market Segment by Organization Size
- Retail and E-Commerce
- Media and Entertainment
- Travel and Hospitality
- Others (Education, IT and Telecom, etc.)
- Small and Medium Enterprises
- Large Enterprise
Operational and functional aspects of the global mobile marketing platforms market are provided in the report, which is responsible for driving the market. The increasing popularity and rising requirements of the market sector are and will drive market growth. The global market has been elaborated by considering the impact of SWOT and Porter’s five analysis. This insightful research study serves as the best guide to various investors, business owners, decision makers, and policymakers.
In This Study, The Years Considered To Estimate The Size Of Mobile Marketing Platforms Market Are As Follows:
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- History Year: 2015-2018
- Base Year: 2018
- Estimated Year: 2019
- Forecast Year 2019 to 2027
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