Global Proximity Marketing Market was valued at USD 14.87 billion in 2018 and is projected to reach USD 113.84 billion by 2025, growing at a CAGR of +29% from 2019 to 2025.
The proximity marketing has brought an era of wireless networking in action as it facilitates to establish a network wherein individuals can have access to any kind of information. Proximity marketing attracts customers as it establishes a network between the professional and customers as it provides them with the necessary information available to facilitate a convenient purchase. Proximity marketing also reduces economic pressure and builds automated fundamental marketing strategies
A new informative report titled as the global Proximity Marketing market has recently published in the extensive repository of Report Consultant. The global research is often attributed to several applicable business strategies to enlarge the businesses.
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Top key players:-
Google Inc., Microsoft Corporation, Apple Inc., Zebra Technologies Corporation, Qualcomm Inc., Inmarket LLC, Swirl Networks Inc., Shopkick, Estimote Inc., Unacast, Bluvision, Inc., Proximity, Proxama PLC, Scanbuy Inc.
Proximity Marketing Market Segment by Type:
- BLE Beacon
- Near Field Communication (NFC)
- GPS Geofencing
Proximity Marketing Market Segment by Applications:
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- Retail & E-Commerce
The growing market of the e-commerce sector and the rise in digitization are boosting the proximity marketing market. By hardware segment, sensors and RFID tags are witnessing the highest market share. According to the study, the rising demand for technologically driven retail stores is fueling the proximity marketing market. The Proximity Marketing Market is expected to gain a considerable market share in BLE beacon and GPS geo-fencing. Geo-fencing marketing and sales channels provide customers with an interactive and highly personalized experience that boost the sales of online shopping is one of the prime factors driving market growth
Furthermore, it offers analytical study across the global regions like North America, Latin America, Asia-Pacific, Africa, and Europe on the basis of the productivity of the companies. Finally, researchers throw light on different case studies from various level people like policymakers, business owners, decision-makers and investors.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis.
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