Social media advertising software allows users to place ads on Twitter, LinkedIn, Facebook, and/or other social media platforms. Some social ad campaigns are designed to promote brand awareness, while others are direct response/click-through ads that aim to generate leads or revenue.

Products in this category include features for:
  • Creating or uploading ad content
  • Buying and serving the ads on at least one social media platform
  • Reporting on performance metrics
  • Managing campaigns to optimize based on performance and changing goals.
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