Nissan is one of the most popular companies worldwide in the automotive field. This company is well-known for its high quality cars and top performing vehicles. The company has been leading the market for so long being as one of the most experienced companies in Japan. Japan is also known for being the leading country in cars and the automotive industry which is why Nissan is top company. Yet, even though the history of the company, there has been recent news released from the CEO himself stating that the company is not moving in the planned direction. According to the CEO of Nissan in Japan, Hiroto Saikawa the company is reaching rock bottom in terms of performance. However, the announcement doesn’t stop here, as Hiroto continued describing how Nissan is planning to change their whole vision and approach in order to be able to save what is left of it. According to the news, this is considered to be the worst performance and worst results to be seen in the past 10 years. “People will question why we are not delivering results soon, but we need to be patient here. We would like to hit rock bottom in 2018 and 2019 and reverse the trend in the following years It will take time to recuperate, and we are ready to spend time,” said Saikawa. The overall decrease in performance has reached a value of 45% which is a huge decrease for a great company as Nissan.